Robert Eduard Antal

AI integration and automation

Robert Eduard Antal

Working from Cluj-Napoca. In search since 2008, graduate of FSPAC at Babeș-Bolyai University in 2026, and today Head of AI & Automation at Profilmedic.

In 2008 I founded SEONID, a web studio for freelancers and small businesses, where I ran marketing, projects and the team, and in 2011 I co-founded SEONID Studio, which until 2015 was the Cluj SEO and technical team of the Paris agency Agence 79. In 2018 I founded WiserWires; in 2019 I started ZoominSEO, which I still run, and spent most of a year as a senior SEO executive at Paddy Power Betfair.

What changed in the last years is the part of the job that is now automation. I build the pipelines, agents and tools myself: an AI reception that answers by voice and chat from one knowledge base, a site builder driven by a single configuration file, directories assembled from public registers, and the operations platform that keeps hundreds of sites under watch.

I studied the same shift from the other side. My bachelor’s thesis at FSPAC asked how SEO professionals in Romania perceive AI and how it is reshaping their professional identity — thirty participants, eight of them in in-depth interviews.

Roles

  • Head of AI & Automation, Profilmedic

    Since 2026. The technical side of a service for doctors in Romania: the site builder, the AI reception, the back office and the automations behind them. Profilmedic is a brand of Astral Digital S.R.L.

  • Founder and director, ZoominSEO

    Since 2019. ZOOMINSEO S.R.L., Cluj-Napoca. Search, automation and the operations platform behind a portfolio of more than six hundred sites.

  • Technical lead, ghidul finanțărilor

    Since 2026. An independent portal on EU and national funding for Romania, run by ZoominSEO: daily collection of calls from official sources, the eligibility checker by company tax ID, and automatic checking of every quote against the official text.

  • President, Asociația Future Hubs

    Co-founded in 2024 with Loredana Vale, after first place at CommuniCon. Reported the Eurocities Annual Conference 2024 in Cluj-Napoca.

  • SEO and technical lead, Agence 79 (Paris)

    2011–2015, through SEONID Studio. Led the Cluj team behind the agency’s SEO and technical work: digital marketing audits and strategies for K par K, Parc Astérix, Commerzbank and Desjoyaux, and the Desjoyaux dealer directory, built and run until 2015.

  • Earlier

    • Co-founder, Cosmic House Foundation2021–2023
    • Senior SEO executive, Paddy Power Betfair2019–2020
    • Founder, WiserWires2018–2019
    • Co-founder, SEONID Studio2011
    • Founder and digital marketing development director, SEONID2008–2017

Education

  • Bachelor in Communication Sciences, Communication, Public Relations and Advertising

    Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University · 2023–2026

  • George Barițiu High School, Cluj-Napoca

    Foreign languages

Thesis

The Perception of Artificial Intelligence among SEO Professionals in Romania: a qualitative study of adaptation and the redefinition of professional identity

Supervised by Dr. Dorin Spoaller. Thirty participants: eight in-depth interviews and twenty-one survey responses. Written in Romanian.

Languages

Romanian, Hungarian, English and French — spoken and written. This site is in all four.